12 Steps to Perfectly Design Your Website

Greg | CEO & Developer
Written on: June 15, 2023
The CEO & Lead developer for Ark Web Design. Let me personally help take your business to entirely new levels across the Internet.
12 steps to perfectly design your website

A well-designed website is key to attracting and retaining visitors. In today’s digital world, a user’s first impression of a business often comes from their online presence. Learn the 12 steps to perfectly design your website to ensure it’s not only visually appealing, but also efficient and user-friendly.

When designing your site, it’s crucial to consider both aesthetics and functionality. The combination of these two elements can make or break your online success. This post will guide you through the process of creating a website that stands out from the crowd and keeps visitors coming back for more.

So, let’s dive in and uncover the secrets to designing a website that’s not only easy on the eyes, but also a breeze to navigate and use. Your online presence depends on it!

Understand Your Target Audience

Designing a website is not just about making it visually appealing; it’s about creating a user-friendly experience that caters to your target audience. Understanding who your ideal customer is and what they are looking for is crucial to designing a website that converts. Here are two key steps to take to understand your target audience:

Define Your Ideal Customer

Before you start designing your website, you need to define your ideal customer. This means creating a detailed profile of the type of person who is most likely to buy your product or service. Ask yourself the following questions. Here are a few things to consider when considering the 12 steps to perfectly design your website:

  • What is their age range?
  • What is their gender?
  • What is their job title?
  • What are their pain points?
  • What are their interests?

Once you have a clear understanding of your ideal customer, you can design your website with their needs and preferences in mind.

Analyze Your Competitors

Another important step in understanding your target audience is analyzing your competitors. Look at the websites of businesses that are similar to yours and see what they are doing well and what they are not doing well. This will give you an idea of what your target audience is looking for and what they are not finding on your competitor’s websites.

Make a list of what you like and don’t like about your competitor’s websites, and use that information to design a website that is better tailored to your target audience.

By defining your ideal customer and analyzing your competitors, you can create a website that is optimized for your target audience. This will not only help you attract more visitors to your site, but it will also help you convert those visitors into customers.

For more information on how to properly design your website, check out Website Builder Expert.

How to Properly Design Your Website – Plan Your Website Structure

Plan Your Website Structure

Before you start designing your website, you need to have a solid plan in place. This includes determining your navigation menu and creating a wireframe. By doing this, you can ensure that your website is organized and easy to navigate for your users.

Determine Your Navigation Menu

Your navigation menu is one of the most important aspects of your website. It helps users find the information they need quickly and easily. When designing your navigation menu, you should consider the following:

  • The most important pages on your website should be easily accessible from the navigation menu.
  • Group similar pages together to make it easier for users to find what they’re looking for.
  • Use clear and concise wording for your navigation menu items.
  • Avoid using too many dropdown menus, as they can be overwhelming for users.

By following these guidelines, you can create a navigation menu that is user-friendly and easy to use.

Create a Wireframe

A wireframe is a visual representation of your website’s structure. It helps you to organize your content and determine how it will be displayed on your website. When creating a wireframe, you should consider the following:

  • The layout of your website – this includes where your logo, navigation menu, and content will be located.
  • The hierarchy of your content – what information is most important and should be displayed prominently?
  • The user experience – how will users interact with your website?

Creating a wireframe can be done on paper or using specialized software. By creating a wireframe, you can ensure that your website is well-organized and easy to navigate for your users.

For more information on website structure, check out this tutorial on how to design a website.

Choose the Right Color Scheme and Fonts

Designing a website is not just about creating an aesthetically pleasing platform for users. It’s also about creating an experience that is both intuitive and easy to use. Choosing the right color scheme and fonts can make or break your website’s success. Here are some tips:

Select a Color Scheme

The color scheme you choose can convey different emotions and set the tone for your brand. For example, blue is often associated with professionalism and trustworthiness, while red can convey excitement and urgency. It’s also important to choose a color scheme that is easy on the eyes and doesn’t overwhelm the user. Using too many bright colors can be distracting and can make it hard to read the content on your site.

When selecting your color scheme, it’s a good idea to consider the psychology of color and how it can impact your users. Take the time to research different color palettes and test them out on your website before settling on one.

Use Readable Fonts

When it comes to choosing fonts for your website, readability should be your top priority. While it may be tempting to use fancy or decorative fonts, they can often be hard to read and can turn users away from your site. Stick to simple, easy-to-read fonts like Arial, Helvetica, or Verdana.

It’s also important to consider the size of your font. If your font is too small, users may have a hard time reading your content. On the other hand, if your font is too large, it can be overwhelming and make it hard to navigate your site.

By choosing the right color scheme and fonts, you can create a website that is both visually appealing and easy to use. Take the time to research different options and test them out before settling on a final design.

For more information on color schemes and fonts, check out these helpful resources:

12 Steps To Perfectly Design Your Website – Optimize For SEO

When designing your website, it’s crucial to optimize for search engine optimization (SEO). Making your website easy to find on search engines like Google can make a huge difference in driving traffic to your site. Here are some tips on how to optimize your website for SEO:

Research Relevant Keywords

One of the most important steps in optimizing your website for SEO is researching relevant keywords. You want to identify the keywords that people are searching for when looking for your product or service. This will help you tailor your website content to those keywords, making it more likely that your website will show up in search results.

There are a few different tools you can use for keyword research, such as Google Keyword Planner or SEMrush. These tools will help you identify the keywords that are relevant to your business and give you an idea of how competitive those keywords are.

Optimize Page Titles and Meta Descriptions

Once you’ve identified the relevant keywords, it’s important to optimize your page titles and meta descriptions. These are the elements that show up in search engine results, so they need to be compelling and relevant to the user’s search query.

Your page title should include your primary keyword and be no longer than 60 characters. Your meta description should provide a brief summary of your page content and also include your primary keyword. It should be no longer than 155 characters.

By optimizing your page titles and meta descriptions, you increase the likelihood that users will click through to your website from search engine results.

Overall, optimizing your website for SEO is a key element in driving traffic to your site. By researching relevant keywords and optimizing your page titles and meta descriptions, you can make sure your website is easily found on search engines.

For more information on SEO, check out Moz or Search Engine Journal.

Make Your Website Mobile-Friendly

In today’s digital age, more and more people are accessing the internet through their mobile devices. This is why it’s essential to make sure your website is mobile-friendly. Not only does it enhance user experience, but it also helps improve your website’s SEO. Here are a few tips on how to make your website mobile-friendly:

Use Responsive Design

Responsive design is a design approach that allows your website to adapt to different screen sizes, making it easier to view and navigate on mobile devices. A responsive website adjusts its layout based on the screen size, ensuring that the content remains visible and easy to read. This not only makes your website more user-friendly, but it also ensures that your website is easily accessible to a wider audience.

For more information on responsive design, check out this article.

Optimize for Touch Screen Navigation

When designing for mobile devices, it’s important to consider the way users interact with their touchscreens. Unlike desktops, mobile devices rely on touch screen navigation, which requires larger buttons, clear calls-to-action, and easy-to-use menus. Make sure your website’s buttons are large enough to be easily clickable and that your menus are easy to navigate with a finger.

For more tips on optimizing for touch screen navigation, check out this article.

Use High-Quality Images and Videos

Visual content is an important part of website design. It can help you to attract visitors, convey important information, and create a memorable experience for your audience. But if you want to use images and videos effectively, you need to make sure that they are high-quality and optimized for your website. Here are some tips to help you choose and optimize your visual content.

Choose Relevant Visuals

When you’re selecting images and videos for your website, it’s important to choose visuals that are relevant to your content. This means that you should look for images and videos that support your message and help to convey your brand personality. For example, if you’re creating a website for a fashion brand, you might want to choose images that showcase your products in the best possible light.

Another important consideration is the quality of your visuals. Low-quality images and videos can make your website look unprofessional and unappealing. So, make sure that you’re using high-quality visuals that are well-lit, in focus, and visually appealing.

Optimize File Sizes for Faster Loading Speeds

One of the biggest challenges when it comes to using visual content on your website is making sure that your images and videos don’t slow down your loading speeds. Slow loading speeds can lead to a poor user experience and lower search engine rankings.

To avoid this problem, you should optimize your visual content for faster loading speeds. This means that you should compress your images and videos to reduce their file sizes. There are a variety of tools and plugins that can help you to do this, such as Photoshop, JPEGmini, and WP Smush.

By choosing relevant visuals and optimizing your file sizes, you can create a website that looks great and loads quickly. So, take the time to select the right images and videos for your website, and make sure that they’re optimized for speed and performance.


In conclusion, designing a website is not just about making it look good, it’s about creating a user-friendly experience that encourages visitors to engage with your content and take action. By focusing on the needs of your target audience, keeping your design simple and consistent, and optimizing your site for SEO, you can create a website that not only looks great but also performs well in the search engines. Remember to keep your website up-to-date with fresh content, regularly test and refine your design, and stay aware of the latest web design trends and best practices. With these tips in mind, you can create a website that stands out from the crowd and drives results for your business or organization.

Are you ready to elevate your online presence?

Let's Get Started

Take In A Few More Articles While You're Here

All Rights Reserved © September 19, 2023 | Ark Web Design

Let's Chat

We realize that every website design is different and unique.
Let's meetup via Zoom and talk about your specific
website needs.

Increase Your Agency's Profits

Let us help ease the burden of having to design and manage several websites for your clients. Our White Label Website Design Services are designed for busy agencies that need to free up their time to focus on other critical duties to your clients.

Get A FREE Quote

Every great website design starts with an idea....
Tell us about yours so we can better assist you!

A Fresh Design Awaits You....

Don't wait any longer. Complete the form below and let's get started on your amazing website design project!
Do you have an existing website?*