SEO and AI Content – Increase Your Visibility

Greg | CEO & Developer
Written on: December 22, 2023
The CEO & Lead developer for Ark Web Design. Let me personally help take your business to entirely new levels across the Internet.

In This Article

SEO and AI

Let’s take a look at SEO and AI and things you need to know when it comes to utilizing some of the more popular tools when generating your website content.

Some time ago, I had written an article that was examining the impacts of AI and your SEO. Having taken the time to experiment with several AI content generation tools, I have learned a few things along the way.

How Google Sees SEO and AI

Needless to say, when using any AI content tool to generate content for your website, it basically is going out and scraping the web for the most relevant content to provide to you.

My suggestion to those who suffer from writer’s block and feel comfortable using AI tools such as ChatGPT is that you run in a plagiarism checker and modify the content as needed to ensure you are not violating any copyright laws.

Search engine optimization (SEO) has always been critical for website success. However, with the growth of artificial intelligence (AI), it has become more complex.

Using The Right AI Tools

It should come as no surprise how quickly AI is growing with all of the new advanced features being offered from everything from textual content, all the way up to complete AI generative videos.

Google has recently released their own version of several AI tools, so the competition is really starting to get stiff. That being said, I want to jump back into how SEO and AI change the way you create and deliver your content.

Making AI Content Your Own

Needless to say, anytime you are utilizing AI generated content you don’t want it to sound robotic.

Many of the more popular AI tools can provide you with “Your Own Voice” to help you generate content in a way that sounds as if it came directly out of your mouth.

This is where choosing the right AI tools can be super huge.

Finally, consider incorporating human-written content alongside AI-generated content. This can help add a personal touch and ensure the content meets your website’s tone and style.

A balance between AI-generated and human-written content can be the key to a successful website that provides value to its visitors while maintaining its integrity.

Track Your SEO and AI Content

Using a content management system (CMS) that allows you to track and manage your website’s content, including AI-generated content, is also essential.

This will help you keep track of the content you publish and make it easier to update or remove content as needed.

Choosing The Right AI Tools – Protect Your Investment

There are several things you need to keep in mind when beginning to choose the right AI tools for assisting you in creating and delivering your content to the masses.

First, you need to evaluate whether you are going to be using these tools as part of a hobby, or are you going to be utilizing them in a business setting. This may come with some financial commitments and you want to examine your options closely.

Again, not all AI tools are created equally.

There is always that “WOW Factor” that can detract you from choosing what may be the right tool for you.

In regards to Image AI tools, I’m going to tell you that I generally don’t utilize them. It’s way too easy to find yourself in a copyright jam and in my honest opinion, it’s just not worth it.

I focus on tools that help me produce and deliver either written or spoken content.

If you’re looking for one of the bigger players to help with creating AI generated content and have your own built-in writing assistant, there are none better than Grammarly. Their first paid tier comes in at $30 a month if you’re paying month-to-month.

However, for all the tools that come packaged in with it, I can assure you that you will not regret.

Now since some of you may be possible web developers, I totally stay away from any platforms that claim they can create an entire “Made For You” AI generated website.

There’s just too many opportunities of facing legal actions that may cost you way more than you can imagine.

However, I digress.

Use AI As A Tool – Not A Complete Replacement

People want to hear from you. For anyone who has dabbled in AI generative content, it doesn’t take too long to determine what content has been generated from an actual human being, versus that of a complete AI system.

Treat AI as a helpful tool rather than a substitute for your own work. Use it to enhance your productivity and creativity, but always contribute your unique insights and ideas.

So when it comes to SEO and AI, is it worth the investment and taking time to utilize the power of any AI tool?

Again, having taken the time to experiment with a variety of AI content tools, and using them as a help, not as a replacement, I can certainly applaud anyone who wants to use them.

Furthermore, you can do so safely without having any impact on your SEO, providing you are following some common sense guidelines and practices.

Double-check the output of the AI tool by cross-referencing it with reliable sources.

Start Exploring SEO and AI Tools

There’s no time like the present to dive in and take a look at some of the absolute amazing things you can do with AI tools.

Take caution when you begin examining any tool and don’t allow yourself to be captivated and drawn in by the “shiny object” and find yourself subscribing to every tool that is out there.

Find what works for you and what will fall into your budget if you are going to subscribe to any of these AI tools.

Are you ready to elevate your online presence?

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