A common question that I get frequently is “why do most websites fail?” There are plenty of reasons that can cause a website to fail in producing the results you are looking to achieve. Let’s dig in a take a look at the most common things.
If I had a nickel for ever person who ever thought that they just needed a website that are stuffed with a few keywords that are relevant to their industry, I would retire an extremely wealthy man.
Long gone are the days of just being able to cram a couple of images and words that may relate to your business. Keep in mind, there are probably hundreds if not thousands of people in similar types of businesses as yourself.
This is particularly true if you are trying to seek out national attention when it comes to getting ranked on Google or any of the other major search engines.
There is an old saying that “Content Is King.” That certainly couldn’t be any more truer than in today’s times.
With so many people and online entities trying to capture a potential viewer, having fresh and relevant content to your business is as crucial as having an online presence to begin with.
Just over 90% fail at their attempt of making any kind of money from their online presence with their website.
Needless to say, it more than likely is not about what it is you’re trying to sell, but rather the overall structure of your website and all of the details that go into making it appealing to the searchbots and website crawlers.
I’m going to take a quick snapshot of this website and I want you to point out if you see anything that jumps out at you.
Have you figured it out from the image above?
Let me help you out. It is the score for performance and this was the mobile view of my website.
Considering that nearly 95% of all searches done across the Internet today are done from a smartphone or tablet, it is beyond essential that your site is designed from a mobile first perspective.
If you want to loose a potential buyer quickly, let your site take longer than 3 seconds to load, and voila they are gone.
Granted, most of our viewing audience has the luxury of having decent speeds when it comes to their cellular data or WiFi connections, however, don’t leave those potential buyers out who may not have that same capability.
Nothing is worse than coming across a website that looks like someone from 6th grade put it together for you. If you are a serious business owner, your online identity should be as important to you as that of your physical location.
For those who don’t operate from a physical location, then your online design should mean everything to you as you are attempting to compete with a plethora of others who may be competing for the same space that you’re in.
Let’s face it, we live in a society where people on smartphones are driven by visuals. Eye candy if you will. Of course, you will want to keep it minimalistic to ensure that your design is not crowding out the message or services you are trying to sell.
A poorly designed website leads to a higher bounce rate, and at the end of the day that means no sales for you.
Nearly 95% of all websites that I have been presented with to either re-build or consult on, have little to any proper SEO strategies put into place.
Again, it takes more than just a few pictures and phrases that you have attempted to stuff with your keywords into trying to gain your place in the various search engines.
I’m here to tell you that all of the major players in the search engine fields have tools that have become way smarter and know when the content is both compelling as well as properly structured for them to lend you good favor in your indexing of your content.
This certainly should fall into place as a top priority for you when thinking about your website design. It, also, should fall into play for you to seek out professional help when it comes to your SEO of your website.
Many of us who specialize in this field, have spent years in keeping up-to-speed with the various search engines and exactly what it is they expect to see on a website.
However, if you are going to go it alone, then you need to be prepared to spend a little money and roll up your sleeves, because you’ve go a lot ahead of you to take in and to put into play. Semrush is an amazing tool that will help you gain better footing.
Nothing says run from a website quicker than a poor user experience.
If your website is hard to navigate or doesn’t present a clear and concise image of what it is you can provide to your potential visitor, you have just effectively moved yourself to the bottom of the 9th inning with bases loaded and two strikes.
People want to be able to find what they came looking for quickly and easily without having to fumble around through poor navigation or a bazillion popups that get in their way.
I’m going to throw this out there right now. If you are one of those website owners that flash 2 or 3 popups at your users as soon as they land on your homepage, take yourself out behind the woodshed and proceed to give yourself a good beating.
Nobody, wants to be inundated with having to constantly close a popup just to get to the content they came looking for.
Trust me, it is extremely easy for a first time visitor to your website to tell if is well maintained or not. One of the very first things I look at is contained in the footer.
While many don’t think it’s important, but if the copyright year isn’t current, I’m already standing back in knowing that there are more crucial things that may not have been updated to keep the site running smooth, as well as protecting me online while I visit.
In regards to protection, if you DO NOT see a padlock in the URL bar of the website you are visiting, this should be the lights and siren for you to turn and leave.
Having what is known in our industry as an SSL Certificate, is a must.
We’re to help you and to ensure that all of your effort to create an online presence was in nigh.
Don’t hesitate to reach out to us and let’s talk about how we can improve your online presence and start drawing in the traffic you need to gain a foothold in your business.
