This is a question I get asked frequently “why isn’t my site listed in Google?”
People will always tell me that they have a page or article with “keywords” contained within it.
Well, let’s talk about some of the changes that Google has made that could very well be affecting whether or not your site is getting the attention it deserves.
Google has placed a high amount of energy in regards to how a website is served up to mobile users.
Nearly 90% of all websites are accessed from a mobile device, so it is imperative that how your site loads and looks on any mobile device is crucial to ensuring that you are getting traction across mobile devices.
The very first of these is making sure that the mobile version of your website loads quickly and uses Next Gen image formats. WebP is now the industry standard for delivering the most compressed image and offers extremely small file sizes.
There are several plugins that you can utilize on a WordPress website to ensure that your images are delivered in this format. It’s a matter of choosing the right one that works for you and your needs.
As a web developer, I choose to convert all my images to WebP prior to even uploading them into my media library. There’s a really cool app that you can download for FREE and convert your image to WebP format.
It’s pretty straight forward, you drag your image into it, choose WebP as the output version and voila you’re done.
While having your images in the right size and formats, there is still quite a bit more needed to ensure that Google is seeing your site.
Let’s start with Web Core Vitals.
Trust me, if you are not meeting Google’s new standard in regards to Web Core Vitals, you can almost forget Google coming by to crawl your site and give you the love you are hoping to achieve.
I’m not going to even attempt to discuss all of the Web Core Vitals in this article, as there are so many and I want to focus on the “Hot Topics” that may be affecting your search engine results in Google.
With the release of Google’s most recent update as to how websites are developed and where there area of focus is, if your site doesn’t perform well on a mobile device based upon their suggestions, you pretty much can forget getting any love from Google.
This is where our agency handles your website design project differently from any other. We start your website design from the mobile view up. If it doesn’t look great and perform great on a mobile device, you’ve pretty much sunk your canoe from the word “go.”
Sure, we can make them look absolutely amazing with all the fancy bells and whistles that seem to capture many peoples eyes, however, it that design doesn’t translate over to the mobile version, there’s no need to proceed.
Let’s face it, we pretty much live in an “on-demand” environment. With the introduction of streaming services, 5G Networks, and smartphones that have better processing power than most desktop computers, it is crucial to ensure your website meets the criteria that Google calls for in order to help produce the rankings you desire within the search results.
The great thing about us is, you’re never going to be left out in the cold wondering what the outcome will be. I’m proud to say that we helped a local business increase their searchability 500% with the re-design and proper keyword(s) to ensure that their business was getting the attention it deserves.
All it takes is a simple inquiry using our form our menu or almost on any page.
We don’t believe in high pressure sales or gimmicks. We have the social proof we need to show you why you need to be looking into developing a working business relationship with our agency so that we can begin getting you the results you have been missing out on.
The time to act is now. Don’t wait until your competition leaves you at the bottom of the page of results, if you are even showing up at all.
We have the tools, the knowledge, and the willpower to help you achieve more traffic to your site.
So what does that mean for you? It means more sales, more leads, more repeat customers and business!