Creating YouTube Content For Your Business

Greg | CEO & Developer

Written on: February 13, 2024

The CEO & Lead developer for Ark Web Design. Let me personally help take your business to entirely new levels across the Internet.

Creating Engaging YouTube Content for Your Business

If you want to grow your business and attract new customers, you need to be where your target audience spends their time—and many people spend hours each day watching YouTube videos.

By creating YouTube content for your business, you can raise brand awareness, engage with potential customers, and drive traffic to your website or store. However, creating effective YouTube content takes planning and strategy.

In this article, we’ll explore how to develop a YouTube content plan for your business and provide tips for creating different types of YouTube content for your business.

Develop a YouTube Content Plan

Before you start filming videos, take time to develop a content plan. A well-thought-out plan will help guide your video creation process and ensure your YouTube content aligns with your business goals. When developing your plan, consider the following:

Define your goals. What do you hope to achieve with your YouTube content? Common goals include increasing brand awareness, generating leads, improving customer service, launching new products, and driving sales. Having clear goals will help you evaluate success.
Know your audience. Research your target customer demographic and what kind of content they are interested in watching on YouTube. Consider factors like age, location, interests, pain points, and questions. Understanding your audience is key to creating relevant content.
Choose video formats. Decide which type(s) of video format(s) will work best for your goals and audience. Some options for YouTube content for your business include tutorials, interviews, product reviews and tours, behind-the-scenes looks, demo videos, and more.
Schedule topics. Draft a content calendar with planned video topics, formats, and launch dates for the next 3-6 months. Include a mix of evergreen and timely videos. Posting consistently helps build trust with viewers.
Set metrics. Determine what metrics you will use to measure success, like views, subscriber/following growth, comments, shares, website traffic/form conversions, and sales. Track these over time.
Test and refine. Allow room to test different content approaches. Continuously analyze metrics and viewer feedback to refine your content strategy. An effective plan evolves with your channel.

With a solid content plan, you’ll have the framework needed to start developing engaging YouTube content for your business on a consistent basis.

Creating Tutorial Videos for Your Business

Tutorial videos are a highly effective YouTube content format, as they provide value to viewers while also highlighting your expertise in a given area. Some tips for creating tutorial videos for your business include:

Choose a clear, teachable topic. Come up with tutorials on how to use your product, offering insider tips, solving common problems, or demonstrating a how-to process from start to finish.
Plan the tutorial in advance. Storyboard the steps and have any materials or tools needed on hand before filming. This keeps the video organized and well-paced.
Provide clear visuals. For instructional content, viewers need to see what you are demonstrating. Use good lighting and shoot steady, zoomed-in clips of important steps/details.
Explain as you go. Narrate what viewers are seeing in a friendly, conversational tone while completing each step. This helps non-experts follow along.
Leave room for questions. Wrap up tutorials by addressing any possible questions or obstacles viewers may face. Offer your contact details if further support is needed.
Make it skimmable. Add timestamps or chapters for each step so viewers can skip around as needed. This keeps their attention.
Optimize for search. Include relevant keywords in the title, description, and transcript tags to help viewers searching for solutions to find your tutorial.

By providing how-to guides, tutorial videos establish you as an expert—while also driving traffic back to your website or store for any recommended products or follow-up content.

Creating YouTube Video Interviews for Your Business

Interview videos allow you to showcase thought leaders or customers while providing helpful information to viewers. Here are some best practices for creating YouTube interview content for your business:

Vet your subjects in advance. Choose interviewees who can speak genuinely to your product/industry benefits from their experience and expertise. Ask candidate questions before filming.
Craft an outline. Prepare a loose interview structure or list of questions in advance without being too rigid. Allow room for natural discussion.
Highlight your subject. Make the focus about their insights and expertise rather than self-promotion. Viewers are there to learn from them.
Do your research. Come prepared with insightful follow-up questions based on your subject’s background. This leads to richer, more engaging conversations.
Conduct it professionally. Use a lavalier or shotgun mic to reduce handling noise. Film in a quiet, well-lit space on a tripod. Make eye contact.
Tease valuable takeaways. In introductions and descriptions, let viewers know what compelling lessons or perspectives they can expect to glean.
Thank your subject. Express appreciation genuinely at the end and let others know how to stay in touch with the featured expert online.
Edit for flow. Tightly cut out slow/repeated parts to keep it crisp while preserving key content.

Viewers value expert perspectives. Well-crafted interviews establish thought leadership in your industry while entertaining through lively discussion.

Creating YouTube Product Review and Tour Videos

Giving potential customers thorough reviews of your products and services is great YouTube content for your business. Some tips when creating product review and tour videos include:

Go beyond specs. While specs are relevant, focus more on how your product makes people feel or what problems it solves rather than technical jargon. Emphasize benefits to the viewer.
Film a tour. With b-roll footage, show every angle, feature, and function clearly. Point out thoughtful design aspects. This helps viewers evaluate if it suits their needs without having to handle it themselves.
Give it a test drive. Rather than just talking about it, show your product in action through quick demos. Comment on ease of use. Seeing it in use builds confidence in the purchase.
Address commonly asked questions. Anticipate concerns viewers may have and address them thoroughly. Being transparent helps develop trust.
Compare alternatives. If relevant, briefly discuss how your offering compares to competitors’ and why it may be a better value or fit. But keep comparisons respectful.
Share your honest opinion. Viewers appreciate authentic feedback rather than just sales pitches. Highlight both pros and cons to establish credibility as someone recommending only suitable options.
Call to action. While allowing the content to sell itself, include a direct call to action at some point for viewers who want to purchase after learning more.

With engaged, helpful product reviews and tours, customers can feel confident buying sight-unseen based on the informational YouTube content for your business.

Creating Behind-the-Scenes Videos For Your Business

Many viewers enjoy getting to peek behind-the-curtain to see inside interesting companies on YouTube. Consider creating behind-the-scenes videos featuring your business’s inner workings with approaches like:

Show your team. While respecting privacy, introduce key members that help make things happen. Brief backstories add personality.
Give a facility tour. Walk through your manufacturing plant/workspace and explain the production process. This helps position you as reputable and transparent.
Feature unique challenges. Share obstacles, problem solving, or unexpectedly funny moments. Viewers relate more to imperfections than perfection.
Document projects. Accompany a team through an exciting initiative from beginning to completion. Timelapses work well for showing progress.
Explore company culture. Brief clips showcasing what makes your staff engaged and the environment unique helps recruit future talent too.
Include bloopers! Viewers appreciate a little humor and will relate to any funny workday moments too.
Ensure confidentiality. Avoid exposing trade secrets or intellectual property that competitors could exploit from your video insights.

This transparent YouTube content gives viewers a feeling they really know and can trust your brand through its genuine, humanizing behind-the-scenes access.

Creating Demo Videos For Your Business

If your products are hands-on or best shown in action, demo videos are a great opportunity for your YouTube channel. Some tips when creating demo videos include:

Focus on outcomes, not features. Demonstrate what tasks or problems customers can accomplish with your product rather than descriptions. The value should shine through.
Shoot in context. Where possible, film demos on location at tradeshows, client sites or other relevant settings to show real-world scenarios.
Use different scenarios. Vary demos beyond the ideal usage but also address common applications, edge cases or unexpected solutions to surprise viewers.
Provide commentary. Narrate what you are doing and why to guide nonexperts through the process. Your expertise comes through via clear explanations.
Ensure excellent production quality. Demos benefit from steady camerawork, tight close-up shots of key areas, and well-lit footage to be properly understood.
Call out next steps. Let viewers know if they need any accessories to replicate results or where to find accompanying tutorial resources.
Track user stats. Demo videos that generate high viewer completion rates are succeeding in communicating value through showing rather than telling content.

With good demo videos, customers get a virtual hands-on experience with your product before purchase—while you raise awareness and credibility as experts in the field.

Here are some effective tips for promoting your YouTube content for business:

Optimize your video titles, descriptions, and tags. Make sure to include relevant keywords that your target audience would search for so YouTube can suggest your video.
Promote new videos across your other social media channels. Share links to your new YouTube videos on Facebook, Twitter, LinkedIn, and Instagram to drive viewers back to your channel.
Encourage social sharing. Ask viewers to like, comment, and share your videos to help extend their reach through word-of-mouth recommendations.
Leverage YouTube end screens and annotations. Add calls to action at the end of your videos promoting other videos in your channel or your website to keep viewers engaged longer.
Promote your videos on your website. Feature recent video content directly on your homepage and throughout your site in relevant content areas.
Consider YouTube ads. Run ads promoting your best videos to bring in new viewers and subscribers beyond your current following. Target ads based on demographics and interests.
Host video contests and giveaways. Offer prizes to boost engagement by asking viewers to comment or share to enter a contest related to one of your videos.
Collaborate with influencers. Reach out to relevant influencers and bloggers in your industry to feature or review your content for cross-promotional opportunities.
Analyze an alytics. View traffic source reports to see which promotion tactics are driving the most views so you can double down on the most effective methods.
Stay active in the comments. Engage with your viewers by responding to comments which helps your videos ranking and fosters connections with your audience.

By using these promotion best practices, you can maximize the discoverability and impact of your YouTube content for business.

Don’t wait for someone else to beat you to the game. Start creating YouTube content for your business now. Hit the ground running and see how you can exponentially grow your online business.